This is what impact looks like
In everything
20 cases
Google Pixel Series · Premium tech · 2024–now
The premium Android experience arrived in Malaysia, and stayed in the conversation.
Two flagship launches, Pixel 9 through Pixel 10, run as one always-on story with a growing Friends of Google network. 1,100+ pieces of media and social coverage in 2024–2025, 930+ since.
MyPELINDUNG · Pfizer Malaysia · Health
We brought Tan Sri Michelle Yeoh home from the Oscars, for a cause.
The first and only Malaysian agency to do it. National COVID-19 awareness reenergised through a coalition of ministries, medical societies and the Red Crescent. 130+ media pieces, 100 creators.
eslite spectrum · Retail launch · Kuala Lumpur
Southeast Asia's first eslite flagship became a city-wide cultural moment.
The Taiwanese cultural icon embedded in KL's creative community through artist, publisher and cultural collaborations. 178 pieces of coverage, 100+ media on the day, 40+ same-day posts.
Rolex · Winning the first mention · 2024
Featured first, ahead of every rival, on 100% earned media.
At Watches and Wonders, precise positioning, relationship management and newsroom timing secured 100% Tier-1 pick-up in a field crowded with luxury watch brands.
Salam Taiwan · Tourism · 2024–2025
Taiwan became a destination Malaysian Muslim families could picture themselves in.
A twelve-month campaign built on seven media familiarisation trips, hosting journalists and high-following KOLs from June 2024 to April 2025.
Google Malaysia · AI for Learning · Gen Z
Google's first AI learning experience for Gen Z, built on learning by doing.
Creators, students and young professionals immersed in Google AI tools through interactive challenges. 30+ creators, all Gen Z, 130+ pieces of social coverage.
Shopee Malaysia · eCommerce · 2024
One of the most impactful eCommerce years in the brand’s history.
Mega sale moments shaped into performance milestones for sellers, creators and consumers alike, including the Shopee Superstar Awards.
HAUNTU · Experiential
A live-theatre horror attraction opened to a queue.
Launch, media and creator programme for one of the most talked-about experiential openings in Kuala Lumpur.
Qra · Retail community · Fourth outlet
A school basketball court reborn as a neighbourhood grocer.
An immersive launch that invited media and influencers to experience the space's heritage firsthand: community, nostalgia and reinvention, in Malaysia's fourth wellness market.
Google Cloud · Regional · NEXT, Las Vegas
H-C ran as the regional hub team for Google Cloud in Southeast Asia.
Enterprise technology communications carried from Kuala Lumpur across the region, including Google Cloud NEXT in Las Vegas.
Nu Er Hong 女兒紅 · Pullman Kuching · 2026
A sixteen-year Kuching landmark reopened as halal Chinese fine dining.
Nu Er Hong returned as a new era of halal coastal Chinese fine dining: a private unveiling in May, a grand opening in June, three thematic dining rooms, and the Interhill Group, state dignitaries and Sarawak media in the room.
Pfizer MISP · Multi-country · 2026
One story. Four countries. Every language it takes.
For the Reasons that Matter runs across four Southeast Asian markets, in as many languages as it takes to be believed, carried by a bench of specialists, patient groups and advocates in each one. The reason a patient puts off treatment is never the same twice, and it is never only clinical. We hold the argument steady and let every market make it in its own voice. Run out of Kuala Lumpur, not a network HQ.
Bayer Malaysia · Don't Wait to See · 2026
Eight in ten Malaysians did not know diabetes could take their sight.
A national survey turned into the news hook, carried by ophthalmologists and the Ministry, to move diabetic eye disease from a future worry to a today problem.
Mantap Malaysia Bersama AI · Google · 2024
The Prime Minister set Malaysia’s AI ambition
Datuk Seri Anwar Ibrahim announced the country’s twelve-month AI goals and the groundbreaking of Malaysia’s first Google data centre and cloud region, to 80+ media including Reuters, BERNAMA, Astro Awani, The Star, TV3, Channel NewsAsia and SCMP.
YouTube Creators for Impact · Google Malaysia
Six homegrown creators put online safety on the agenda for Malaysian families.
Aqil Zulkiflee, Fourfeetnine, Curtis Fu 傅冠傑, Im_siowei, JE Pong and A Lad and a Dad, with YouTube and the Communications and Multimedia Content Forum of Malaysia, sparking real conversation about parental guardrails and digital well-being.
AstraZeneca with LCNM · Health
Lung cancer screening reached 400 people in one afternoon.
A public forum turned into a free AI-assisted screening clinic, with the argument carried on national radio.
Amgen with BHAM · Public affairs
A ministry put sport on the agenda for older Malaysians.
Osteoporosis is treated as an inevitability of ageing rather than a preventable condition, so we argued it as a policy problem instead of a health message. Bone Health Alliance Malaysia was secured as consulting unit to a multi-ministry national initiative, putting bone health and physical activity for older Malaysians onto the Hari Sukan Negara platform, with the Minister making the case herself.
Klook · The Best You · April 2025
Klook's first global brand campaign landed in Malaysia as a Raya open house.
Rather than run the global film and hope, we built a local event around it: over 75 media and Klook Kreators in the room, 34 pieces of coverage, and a global platform given a Malaysian occasion to belong to.
Klook · Kreatorverse · Japan · 2025
A creator trip to Japan that came back as tier-one editorial, not just content.
SAYS and Siakap Keli secured for the Kreatorverse trip, returning 12 clippings across social and article coverage plus a spokesperson interview on the Klook Kreator programme itself.
Klook · Nights of Fright & Travel Fest · 2025
Klook's two biggest campaigns of the year, amplified into 79 clippings.
Nights of Fright 11 and Klook Travel Fest 2025 run back to back: 50 and 29 pieces respectively. Across the year: 18 press releases, 100% earned and 100% positive coverage, over half of it in Malay.
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