Something has to change.
That is usually why an organisation calls us. A decision, a behaviour, a policy, a reputation; something is not moving, and it needs to.
See the work ↓Google Pixel Series · Premium tech · 2024–now
The premium Android experience arrived in Malaysia, and stayed in the conversation.
Two flagship launches, Pixel 9 through Pixel 10, run as one always-on story with a growing Friends of Google network. 1,100+ pieces of media and social coverage in 2024–2025, 930+ since.
MyPELINDUNG · Pfizer Malaysia · Health
We brought Tan Sri Michelle Yeoh home from the Oscars, for a cause.
The first and only Malaysian agency to do it. National COVID-19 awareness reenergised through a coalition of ministries, medical societies and the Red Crescent. 130+ media pieces, 100 creators.
eslite spectrum · Retail launch · Kuala Lumpur
Southeast Asia's first eslite flagship became a city-wide cultural moment.
The Taiwanese cultural icon embedded in KL's creative community through artist, publisher and cultural collaborations. 178 pieces of coverage, 100+ media on the day, 40+ same-day posts.
Rolex · Winning the first mention · 2024
Featured first, ahead of every rival, on 100% earned media.
At Watches and Wonders, precise positioning, relationship management and newsroom timing secured 100% Tier-1 pick-up in a field crowded with luxury watch brands.
A campaign ending is not the same as something changing.
We care about what happens after the coverage report is sent and the campaign deck is closed.
Did an AI story become a reason to invest?
Can a patient now access the treatment?
Did the family finally book the trip?
That kind of change does not come from being louder.
It comes from knowing what stands in the way, what will move people, who they will listen to, and how to bring those forces together.
We do not measure our best work by how much noise it makes. We measure it by what is different because it happened.
Read
Find out why nothing is moving.
Frame
Decide the argument worth making.
Convene
Assemble the people it has to come from.
Stage
Put it in front of the country.
Hold
Defend it when it is tested.
Young by age. Heavyweight by record.
14
Trophies on the shelf.
And we are still making room for more.
5+ years
Average client tenure
Come for the work. Stay for the partnership.
4 markets
One SEA playground.
Regional reach. Local intelligence.
Since 2018
Independent from day one.
Still answering to the work, not a network.
We don't do filler.
We don't do safe.
We make brands impossible to ignore.
A boutique consultancy built around reputation, influence and ideas that move people, led by senior consultants who stay close from pitch to delivery.
Ambitious in our thinking. Obsessed with excellence. Senior thinking, sleeves rolled up.
Welcome to the hive 🐝.
#WeAreHexaCollective
One story. Four countries. Every language it takes.
Pfizer MISP · For the Reasons that Matter runs across four Southeast Asian markets, in as many languages as it takes to be believed, carried by a bench of specialists, patient groups and advocates in each one. We hold the argument steady and let every market make it in its own voice. Run out of Kuala Lumpur, not a network HQ.
See the work →